AI Savvy CEO
    About

    Shawn Moore

    CEO, AI strategy advisor, keynote speaker, and author of 30+ business and higher-education textbooks. Thirty years building operating companies.

    I started building digital businesses in 1996, before most CEOs had email addresses. I've lived through every platform shift since — search, social, mobile, cloud, and now AI — and the pattern is always the same. The leaders who win are the ones who treat each shift as a capital allocation question, not a technology question.

    Today I run three companies. Mujo Learning Systems publishes higher-education textbooks adopted by 250+ universities worldwide. ThinkProfits.com is a 30-year performance marketing and revenue strategy practice. And AI Savvy CEO is the platform through which I advise mid-market CEOs and boards on AI strategy — substance over hype, frameworks over vendor pitches.

    Most AI advisors are either ex-engineers selling implementation hours or sales people selling software as a service AI solutions. I'm neither. I'm a CEO who has spent over 30 years generating measurable revenue for clients — over $1B in cumulative client growth — and who reads every research paper, tests every model, and writes the textbooks the next generation of leaders learn from. When I tell a CEO to wait, build, or buy, it's because I've personally allocated capital against the same decision in three of my own companies and thousands of others through my clients projects.

    Credentials

    Track Record, Not Talking Points

    Verifiable outcomes from 30+ years of operating, publishing, and implimenting.

    $1B+ in client revenue

    Measurable revenue growth generated for clients across 30 years of digital strategy work.

    39+ published textbooks

    Adopted by 250+ universities worldwide. $6M+ in cumulative textbook sales through Mujo Learning Systems.

    CEO of three companies

    Mujo Learning Systems, ThinkProfits.com, and AI Savvy CEO — operating companies.

    Keynote speaker

    AI strategy keynotes for CEO audiences, boards, PE portfolios, and industry associations across US and Canada.

    Curriculum author

    Designs executive education programs and university curricula on AI, digital marketing, and business strategy.

    30+ years of operating experience

    Built and scaled digital businesses since 1996 — through every platform shift from SEO to social to AI.

    Operating Companies

    Three Brands, One Vision

    To Lead, Educate and Empower People and Businesses to the Power of AI and Digital Marketing.

    Founder

    AI Savvy CEO

    AI Savvy CEO helps mid-market CEOs and boards turn AI pressure into defensible strategy. Through advisory, speaking, and executive education, it gives leadership teams the frameworks, governance, and roadmaps they need to invest wisely, avoid pilot theater, and create measurable business impact.

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    Mujo.com

    Mujo.com is a curriculum innovation company founded in 2014 that helps schools teach the skills businesses urgently need: applied AI, digital marketing, adopted by 250+ institutions and 35,000+ students worldwide. Mujo turns fast-changing industry knowledge into classroom-ready courseware.

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    ThinkProfits.com

    is a search, AI visibility, and digital revenue agency founded in 1996. The firm has helped 3,500+ businesses across Canada and the U.S. generate qualified leads, online sales, and predictable growth through SEO, AEO, PPC, lead-generation websites, e-commerce and content strategy marketing.

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    Want to work the actual problem?

    Ninety minutes on the phone usually clarifies whether advisory, a keynote, or executive education is the right fit. No deck, no pitch.

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