Shawn Moore
CEO, AI strategy advisor, keynote speaker, and author of 30+ business and higher-education textbooks. Thirty years building operating companies — not a one-person consultancy with a deck.
I started building digital businesses in 1995, before most CEOs had email addresses. I've lived through every platform shift since — search, social, mobile, cloud, and now AI — and the pattern is always the same. The leaders who win are the ones who treat each shift as a capital allocation question, not a technology question.
Today I run three companies. Mujo Learning Systems publishes higher-education textbooks adopted by 250+ universities worldwide. ThinkProfits.com is a 30-year performance marketing and revenue strategy practice. And AI Savvy CEO is the platform through which I advise mid-market CEOs and boards on AI strategy — substance over hype, frameworks over vendor pitches.
Most AI advisors are either ex-engineers selling implementation hours or ex-McKinsey selling slideware. I'm neither. I'm an operator who has spent 30 years generating measurable revenue for clients — over $1B in cumulative client growth — and who reads every research paper, tests every model, and writes the textbooks the next generation of leaders learn from. When I tell a CEO to wait, build, or buy, it's because I've personally allocated capital against the same decision in three of my own companies.
Track Record, Not Talking Points
Verifiable outcomes from 30 years of operating, publishing, and advising.
$1B+ in client revenue
Measurable revenue growth generated for clients across 30 years of digital strategy work.
30+ published textbooks
Adopted by 250+ universities worldwide. $6M+ in cumulative textbook sales through Mujo Learning Systems.
CEO of three companies
Mujo Learning Systems, ThinkProfits.com, and AI Savvy CEO — operating businesses, not a one-person consultancy.
Keynote speaker
AI strategy keynotes for CEO audiences, boards, PE portfolios, and industry associations across US and Canada.
Curriculum author
Designs executive education programs and university curricula on AI, digital marketing, and business strategy.
30 years operating experience
Built and scaled digital businesses since 1995 — through every platform shift from SEO to social to AI.
Three Brands, One Operator
The advisory work is grounded in three live businesses I run every day.
AI Savvy CEO
Strategic AI advisory, keynote speaking, and executive education for mid-market CEOs and boards.
Visit site CEOMujo Learning Systems
Higher-education publisher of 30+ textbooks on AI, digital marketing, SEO, and business analytics. Used by 250+ universities.
Visit site CEOThinkProfits.com
Performance marketing and revenue strategy agency. 30 years of compounded client growth across SaaS, e-commerce, and B2B.
Visit siteWhere to Find Me
Frameworks I work from
The AI Savvy Readiness Framework
Score strategy, data, infrastructure, governance, talent, and culture before you commit capital. The six-pillar diagnostic behind every advisory engagement.
Read more ResearchWhy Enterprise AI Pilots Fail
MIT found 95% produce no P&L impact. The four-failure taxonomy that lets you name the failure mode before funding the next pilot.
Read more MethodologyBuild vs Buy vs Wait
A four-quadrant capital allocation matrix and three-question vendor screen for mid-market CEOs. Wait is the most under-used answer.
Read moreWant to work the actual problem?
Ninety minutes on the phone usually clarifies whether advisory, a keynote, or executive education is the right fit. No deck, no pitch.
Book a Strategic Call