Shawn Moore
CEO, AI strategy advisor, author and educator helping business leaders make confident decisions in periods of technological change.
For more than 30 years, I have built operating companies, advised business leaders and translated emerging technology into practical growth strategies.
From the Beginning of Digital Business to the AI Economy
I began building digital businesses in 1996, before most companies understood how significantly the internet would change the way they operated, marketed and competed.
Since then, I have led businesses through every major digital shift — from search and e-commerce to social media, mobile, cloud technology and now artificial intelligence.
Each transition taught me the same lesson: technology alone does not create competitive advantage. Leadership does.
The companies that succeed are the ones that understand where the change creates real business value, make disciplined investment decisions and help their people execute.
That experience is the foundation of AI Savvy CEO.
AI Is a Business Leadership Decision
CEOs do not need to understand every model, platform or technical development. They need to understand how AI will affect their customers, revenue, operations, products, people and competitive position.
My role is to help leadership teams separate meaningful opportunities from hype, decide what to build, buy or defer, and create an execution plan the organization can support.
I approach AI as a CEO and operator — not as a software vendor. My recommendations are grounded in business value, implementation realities and measurable outcomes.
Experience Behind the Advice
- Founder and CEO of ThinkProfits.com, established in 1996
- CEO of Mujo Learning Systems, founded in 2014
- Founder of AI Savvy CEO
- Author of 39+ business and higher-education textbooks
- Educational content adopted by 250+ institutions
- More than 34,000 students educated
- $6 million+ in cumulative textbook sales
- $1 billion+ in cumulative client revenues across 30 years of digital strategy work
Three Companies, One Purpose
Each company addresses a different part of the same challenge: helping people and businesses adapt, compete and grow through technological change.
AI Savvy CEO
Strategic AI advisory, executive education and keynote speaking for CEOs, boards and leadership teams.
Visit siteMujo Learning Systems
Classroom-ready curriculum in artificial intelligence, digital marketing and business, used by colleges and universities across North America.
Visit siteThinkProfits.com
A digital revenue and AI visibility agency helping companies generate demand through SEO, GEO, websites, content and performance marketing.
Visit siteMake AI a Business Advantage
If your leadership team is deciding where to invest, what to prioritize or how to move from experimentation to execution, let's work through the actual business problem.
Book an AI Strategy Call