AI, Business & Digital Marketing Books
The complete higher-education library written, co-authored, and published by Shawn Moore through Mujo Learning Systems.
All student editions available at mujo.com — trusted by 250+ schools and 34,000+ students worldwide.
Executive Title
A non-fiction business narrative built from three decades of real boardroom stories. Shawn Moore uses the same pattern that won over skeptical leaders in 1996 — when the internet felt optional — to help CEOs, owners, and boards move from doubt to decisive action on AI.
Artificial Intelligence Textbooks
Applied AI, generative AI, prompt engineering, and industry-specific AI curriculum for universities and colleges.
AI For Business Textbooks
Applied AI curriculum for university business programs — accounting, HR, project management, sales, entrepreneurship, business writing, administration, and analytics.
Generative AI for Business
AI Accounting Principles
AI & Human Resource Management
AI Project Management
AI Business Writing
AI Business Administration
AI for Entrepreneurs
AI Sales Fundamentals
Business Analytics Fundamentals
Digital Marketing Textbooks
The complete digital marketing curriculum — foundations, SEO, PPC, social, analytics, PR, and UX — for college and university programs.
Digital Marketing Fundamentals
Principles of Marketing
Social Media Marketing Strategies
Search Engine Optimization Marketing
Pay-Per-Click Advertising
Strategic Web Design & e-Commerce
User Interface / User Experience Design
Writing Digital Media Content
Big Data Analytics & Reporting
CRM Marketing Automation
Influencer Marketing Fundamentals
Public Relations Strategy & Communications
Related AI Strategy Resources
The textbook frameworks extend across every part of AI Savvy CEO. Continue with the executive book, strategic services, free tools, and CEO-focused insights.
The AI Savvy CEO Book
A non-fiction read of real client stories and technology adoption turning points — for leaders still deciding whether AI is for them.
Read moreStrategic Advisory
Direct CEO-level engagement on AI capital allocation, governance, and board-defensible strategy.
Read moreKeynote Speaking
AI keynotes for CEO audiences, boards, PE portfolios, and industry associations.
Read moreExecutive Education
Workshops and cohort programs that move leadership teams from defensive to decisive on AI.
Read moreAI Readiness Framework
The six-pillar assessment used by mid-market CEOs to benchmark AI maturity.
Read more90-Day Execution Blueprint
From AI awareness to measurable business outcomes within a single quarter.
Read moreBuild vs Buy vs Wait
Decide whether to build AI internally, buy off-the-shelf, or partner strategically.
Read moreAI Budget Frameworks
Benchmark data and CFO-ready models for AI capital allocation in mid-market companies.
Read moreAI Governance & Policy
Board-ready AI use policies that balance innovation with risk management.
Read moreAI Use Case Generator
Free tool — generate six tailored AI use cases for your industry and team size.
Read moreAI ROI Calculator
Estimate time savings, cost reductions, and payback periods from AI adoption.
Read more16-Minute Micro-Courses
Focused AI education modules built for busy executives.
Read moreInsights Hub
The complete library of AI strategy articles for CEOs, boards, and PE-backed leadership teams.
Read moreAI Consultant — Toronto
Strategic AI advisory for Toronto and Ontario-based CEOs.
Read moreAI Consultant — Vancouver
Home market for AI strategy services on Canada's West Coast.
Read moreAbout Shawn Moore
30 years of operator experience across ThinkProfits, Mujo, and AI Savvy.
Read moreFAQ
Answers about engagement models, methodology, and how CEOs work with AI Savvy CEO.
Read moreFull Sitemap
Browse every page, framework, and resource on aisavvy.io.
Read moreNeed custom AI training for your team?
These textbooks shape university curricula. The same frameworks power executive education and advisory engagements for mid-market CEOs. Start with The AI Savvy CEO or book a strategic call.