Question 1

Who is Shawn Moore?

Accepted Answer

Shawn Moore is a veteran digital strategist, CEO, and published author with over 30 years of experience in business growth, SEO, GEO, and AI-driven strategy. He is the CEO and founder of ThinkProfits.com (est. 1996), CEO and author at Mujo Learning Systems, and founder of AI Savvy CEO. His career spans over $1 billion in measurable client revenue growth and $6 million in global textbook sales.

Question 2

How long has Shawn Moore been working in digital strategy and AI?

Accepted Answer

Shawn Moore has been active in digital strategy for over 30 years, beginning with ThinkProfits.com in 1996 — one of the earliest digital marketing consultancies in North America. He has been focused on AI strategy and its business applications since the inception of modern AI tools, leveraging decades of search, content, and technology expertise.

Question 3

What companies has Shawn Moore founded or led?

Accepted Answer

Shawn Moore founded and leads three key ventures: ThinkProfits.com — a digital marketing consultancy with 30+ years of operations and over $30 million in consulting results; Mujo Learning Systems — a higher-education publishing company with 30+ textbooks adopted by 250+ universities and 290+ instructors worldwide; and AI Savvy CEO — a platform delivering AI strategy books, micro-courses, and executive education for business leaders.

Question 4

What are Shawn Moore's published works?

Accepted Answer

Shawn Moore has authored over 30 textbooks on digital marketing, SEO, social media, and AI adopted by 250+ universities worldwide. His latest book, 'The AI Savvy CEO,' is a non-fiction business book that helps leaders understand and implement AI strategy for competitive advantage. His textbooks are used by 34,000+ students globally through Mujo Learning Systems.

Question 5

What results has Shawn Moore delivered for clients?

Accepted Answer

Over his 30+ year career, Shawn Moore's consulting and advisory work has generated more than $1 billion in client revenues and over $30 million in direct consulting results. His textbook portfolio through Mujo Learning Systems has achieved $6 million+ in global sales across 250+ universities.

Question 6

What is AI Savvy CEO?

Accepted Answer

AI Savvy CEO is a platform founded by Shawn Moore that provides business leaders with the education, tools, and strategy frameworks needed to lead effectively in the AI era. It offers books, micro-courses, keynote speaking, and strategic advisory services specifically designed for CEOs and senior executives.

Question 7

What does 'The AI Savvy CEO' book cover?

Accepted Answer

The AI Savvy CEO is a non-fiction business book written for leaders navigating the AI revolution. It covers how to structure your company for AI visibility, build competitive advantages using AI tools, implement AI-driven growth strategies, understand GEO (Generative Engine Optimization), and create scalable, future-proof business models. It is available in paperback and Kindle on Amazon.

Question 8

Who are the AI Savvy CEO services designed for?

Accepted Answer

AI Savvy CEO services are designed for CEOs, founders, C-suite executives, and senior business leaders who need to understand and leverage AI for strategic advantage. Whether you lead a startup or an established enterprise, the platform provides tailored keynote speaking, strategic advisory, and educational programs.

Question 9

What topics does Shawn Moore speak about?

Accepted Answer

Shawn Moore delivers keynote presentations and workshops on AI strategy for business leaders, the future of search and Generative Engine Optimization (GEO), competitive positioning in the AI era, digital transformation and revenue architecture, and how CEOs can restructure their organizations for AI-driven growth.

Question 10

How can I book Shawn Moore for a speaking engagement or advisory?

Accepted Answer

You can book a strategic conversation with Shawn Moore through the website's scheduling link. Whether you need a keynote speaker for your conference, a strategic advisor for your leadership team, or customized executive education, initial consultations are available to discuss scope and fit.

Question 11

What is included in a strategic advisory engagement?

Accepted Answer

Strategic advisory engagements typically include an AI growth audit, competitive positioning review, revenue system architecture analysis, and a 90-day execution blueprint. Each engagement is tailored to the organization's specific needs, industry, and growth stage.

Question 12

How many universities use Shawn Moore's textbooks?

Accepted Answer

Over 250 universities worldwide have adopted Shawn Moore's textbooks through Mujo Learning Systems. These include institutions across North America, Europe, Asia, and Australia, with 290+ instructors and 34,000+ students using the materials.

Question 13

What subjects do the Mujo Learning Systems textbooks cover?

Accepted Answer

Mujo Learning Systems publishes textbooks covering digital marketing, search engine optimization (SEO), social media marketing, content strategy, AI and business technology, generative engine optimization (GEO), and e-commerce. Each textbook is written for higher education with instructor resources and updated regularly.

Question 14

Are the textbooks available for individual purchase?

Accepted Answer

Yes. While primarily adopted by universities and instructors, many Mujo Learning Systems textbooks and the AI Savvy CEO book are available for individual purchase through Amazon and the AI Savvy CEO website. The full textbook library can be browsed on the Textbook Library page.

Question 15

What is GEO (Generative Engine Optimization)?

Accepted Answer

GEO — Generative Engine Optimization — is the practice of structuring your business content so that AI-powered search engines (like ChatGPT, Google AI Overviews, Perplexity, and others) cite your brand as the authoritative answer. Shawn Moore is a leading voice in GEO strategy and teaches business leaders how to position themselves for AI-driven discovery.

Question 16

Why should CEOs care about AI strategy now?

Accepted Answer

AI is fundamentally reshaping how customers discover, evaluate, and choose businesses. CEOs who understand AI strategy can capture new revenue channels, reduce operational costs, future-proof their competitive position, and ensure their brand is visible in AI-powered search results. Delaying AI adoption means ceding market share to AI-savvy competitors.

Question 17

How is AI Savvy CEO different from other AI consultancies?

Accepted Answer

AI Savvy CEO is backed by 30+ years of proven business results, not theory. Shawn Moore's track record includes $1B+ in client revenues, $6M+ in textbook sales, and adoption by 250+ universities. The platform combines real-world CEO experience with published academic authority — a combination that is rare in the AI advisory space.

Frequently Asked Questions

About Shawn Moore & Credentials

AI Savvy CEO — The Platform

Speaking & Advisory

Higher Education & Textbooks

AI Strategy & GEO

Still Have Questions?